After Verizon Acquisition Yahoo and AOL is Becoming OATH
This summer, Verizon is planning to retitle two of its subsidiary: Yahoo and AOL as “Oath”. In addition, this acquisition was seemingly not intended to be announced just yet, but the Business Insider yesterday reveal the name of sources who disclose the new company name.
Afterwards, the CEO of AOL Tim Armstrong confirmed the Oath name from his Twitter account. “Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017,” Tim Armstrong tweeted this yesterday afternoon.
In addition, $4.48 billion acquisition of core parts of Yahoo’s business with Verizon is projected to close anytime in the second quarter of this year. Moreover, Verizon acquired AOL in 2015 in $4.4 billion.
“According to source”
- Although Verizon has not spoken any single word about merging these two brands, its AOL property has headlined “Why Oath? Why Now? What’s Next?” which is a short-term online update.
- “So now you know our name but just wait — the fun really begins Summer 2017.”
Amongst the Yahoo and AOL brands that will lie under the Oath banner after completing the latest Verizon deal are Engadget, BrightRoll, Flickr, Kanvas, Makers, TechCrunch, The Huffington Post, MovieFone, and Tumblr. After combining the 25+ media and technology brands reach 1 billion plus people.
According to AOL statement “With a house of brands as diverse as ours, we wanted a name that was values led: one that honored our ultimate commitment of Building Brands People Love,” and “You won’t see Oath everywhere. We’ll put people and brands — ours and yours — first.”
Although, Tim Armstrong’s tweet on the new brand is far to an acknowledgement and the assurance that it is all set to officially drop this summer.
“In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital.” AOL commented mysteriously,